I recently spent five nights at one of ACCOR’s hotels in Bangkok. Unfortunately, because I booked through a third-party agent, I didn’t earn any rewards or status points for my stay. This was a bit disappointing, but I understood the policy and moved on.
Shortly after, I checked into another ACCOR hotel in Pattaya. This time, I booked directly and earned rewards and status points, which gave me hope that my loyalty was being recognised.
Encouraged by this, I decided to extend my stay at the same hotel in Pattaya for several more nights. Given my continued loyalty to ACCOR, I anticipated some form of special treatment or privileges that would make me feel valued as a guest. However, to my surprise, my stay was indistinguishable from any other guest’s. There were no gestures to acknowledge my loyalty or distinguish me as a regular ACCOR customer.
When I inquired about my membership privileges at the hotel reception, I was met with indifference. The staff seemed uninterested in addressing my concerns or explaining the benefits I should be receiving as a loyal member.
After accumulating enough reward points, valued at approximately A$70, my ACCOR membership status was upgraded to Silver. Despite this upgrade, I noticed no improvement in how I was treated. As a Silver member, I expected a warmer reception, perhaps a complimentary beverage or breakfast, but I received none of these. In fact, I had to purchase breakfast at the regular price, just like any non-member guest.
The entire experience left me feeling like a neglected ACCOR member. Despite my loyalty, I was met with a lack of hospitality and recognition, which made me question the value of being part of the ACCOR loyalty program.
In the end, I can’t help but feel disappointed and somewhat disillusioned with my status as an ACCOR member. It’s disheartening when your loyalty goes unnoticed and unrewarded, especially when you’ve repeatedly chosen to stay within the same hotel group.
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